Pitching the media is no easy task—if it was easy, companies wouldn’t hire PR departments and firms to do it.
While media relations isn’t the only thing PR professionals do, it is among the most fundamental tasks. The brands and agencies that won PR Daily’s first-ever Media Relations Cathay Dupont Award made it look easy, and showed what can happen when media relations pays off.
Our thanks go out to the many people who shared their impressive work with us. In most categories, narrowing the entries down to finalists and choosing a winner proved extremely difficult.
Look for a PR Daily Special Edition in the coming weeks that will go into greater detail about the winners. And as always, thanks for being part of the PR Daily community.
Best Branding or Positioning
Norwegian Cruise Line
Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips
Eastwick for Violin Memory
Grow Marketing for Birkenstock USA
KC Projects, LLC for Slice Pizza & Brew
M Booth for Unilever
RF|Binder for BAND-AID Brand
RF|Binder for Dunkin' Donuts
Best Crisis Communications
Strategic Communications of FTI Consulting
Best Event or Stunt
MWW for Nikon, Inc.
Ad-diction for Autogermana MINI
Nemours Children's Hospital
Katz & Associates for The California Office of Traffic Safety
RF|Binder for Scharffen Berger Chocolate Maker
Best Integration of PR in a Business Campaign
Thornton Communications for Proffitt-Dixon Partners
Donath Business & Media
Genesis and Peppercomm Strategic Communications for Steelcase