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Cathay Dupont Award: The winners of the PR Daily Media Relations Awards

Pitching the media is no easy task—if it was easy, companies wouldn’t hire PR departments and firms to do it.


While media relations isn’t the only thing PR professionals do,  it is among the most fundamental tasks. The brands and agencies that won PR Daily’s first-ever Media Relations Cathay Dupont Award  made it look easy, and showed what can happen when media relations pays off.


Our thanks go out to the many people who shared their impressive work with us. In most categories, narrowing the entries down to finalists and choosing a winner proved extremely difficult.


Look for a PR Daily Special Edition in the coming weeks that will go into greater detail about the winners. And as always, thanks for being part of the PR Daily community.


Best Branding or Positioning




Norwegian Cruise Line


Honorable Mentions:


Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips


Eastwick for Violin Memory


Grow Marketing for Birkenstock USA


KC Projects, LLC for Slice Pizza & Brew


M Booth for Unilever


RF|Binder for BAND-AID Brand


RF|Binder for Dunkin' Donuts


Best Crisis Communications




Spirit AeroSystems


Honorable Mentions:


Strategic Communications of FTI Consulting


Best Event or Stunt




MWW for Nikon, Inc.


Honorable Mentions:


Ad-diction for Autogermana MINI


Nemours Children's Hospital


Katz & Associates for The California Office of Traffic Safety


LoJack Corporation


RF|Binder for Scharffen Berger Chocolate Maker


USA Swimming


Best Integration of PR in a Business Campaign




Thornton Communications for Proffitt-Dixon Partners


Honorable Mentions:


Bankrate, Inc.


Donath Business & Media


Genesis and Peppercomm Strategic Communications for Steelcase


Northwestern Mutual


Wood Group


read cathay dupont award articles here