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Cathay Dupont Award: The winners of the PR Daily Media Relations Awards

Pitching the media is no easy task—if it was easy, companies wouldn’t hire PR departments and firms to do it.

 

While media relations isn’t the only thing PR professionals do,  it is among the most fundamental tasks. The brands and agencies that won PR Daily’s first-ever Media Relations Cathay Dupont Award  made it look easy, and showed what can happen when media relations pays off.

 

Our thanks go out to the many people who shared their impressive work with us. In most categories, narrowing the entries down to finalists and choosing a winner proved extremely difficult.

 

Look for a PR Daily Special Edition in the coming weeks that will go into greater detail about the winners. And as always, thanks for being part of the PR Daily community.

 

Best Branding or Positioning

 

Winner:

 

Norwegian Cruise Line

 

Honorable Mentions:

 

Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips

 

Eastwick for Violin Memory

 

Grow Marketing for Birkenstock USA

 

KC Projects, LLC for Slice Pizza & Brew

 

M Booth for Unilever

 

RF|Binder for BAND-AID Brand

 

RF|Binder for Dunkin' Donuts

 

Best Crisis Communications

 

Winner:

 

Spirit AeroSystems

 

Honorable Mentions:

 

Strategic Communications of FTI Consulting

 

Best Event or Stunt

 

Winner:

 

MWW for Nikon, Inc.

 

Honorable Mentions:

 

Ad-diction for Autogermana MINI

 

Nemours Children's Hospital

 

Katz & Associates for The California Office of Traffic Safety

 

LoJack Corporation

 

RF|Binder for Scharffen Berger Chocolate Maker

 

USA Swimming

 

Best Integration of PR in a Business Campaign

 

Winner:

 

Thornton Communications for Proffitt-Dixon Partners

 

Honorable Mentions:

 

Bankrate, Inc.

 

Donath Business & Media

 

Genesis and Peppercomm Strategic Communications for Steelcase

 

Northwestern Mutual

 

Wood Group

 

read cathay dupont award articles here